Hey, I'm Tom Worcester!

Thanks for stopping by my page! I'm a community builder, eCommerce founder, event host, and business writer documenting my journey of building new businesses through a mix of community & digital channels.

Companies I Operate

Lunchbox Packs | Hydration Bags, Fanny Packs for Festivals & Concerts

When you get your first lunchbox, you join a passionate community of experience oriented people.Whether you're spotting another lunchbox in a festival crowd, headed out on a hike, or going to the beach with friends, the lunchbox and the lunchbox fam have your back.

lunchboxpacks.com

Reading Rhythms

📚 A place to read and recharge.🤝 Meet other mindful people.👇Join and event near you below!

readingrhythms.co

Advisory Co’s

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

Salvit Advisors - eCommerce Data, Profit & Growth Advisors | Drive More Profit Today

At Salvit Advisors, we help eCommerce brands make profitable decisions. Data-driven insights, clear prioritization, and focus on driving profitability. Operated by Jordan Salvit, exited DTC founder.

www.salvit.com

My Writing

How This Online Art Company Grew to 8-Figures in 3 Years By Tapping Engaged Creator Audiences

Monopoly. Muhammad Ali. Mat Fraser. Footlocker. AND1. NBA Legends. What do all of these iconic brands & personalities have in common? Or rather, what do all of these Ikonick names have in common? Ikonick , founded in 2016, sells high-quality canvas prints online, with free shipping baked into every order.

tomworcester.medium.com

How 'Not Pot' Swept The Millennial Market by Building an Animated Universe

Only 2% of brands win organic social. This company's pioneering playbook demonstrates why. Set up a Shopify store, commission a few studio shots, get a few lifestyle images, run your first Facebook Ads campaign, and you're off to the races.

tomworcester.medium.com

Why DTC coffee brand 'Taika' prints a large phone number on every can of coffee they sell

Grab your snorkel - today we're taking a deep dive🐬 into why @taikacoffee prints a large phone number front and center on every can of coffee. Taika is a perfectly calibrated coffee in a can, balanced with adaptogens designed to keep you calm and clear throughout your workday.

tomworcester.medium.com

Social Media

I'm active on a handful of platforms. Follow me on your favorite one, and let's stay in touch!

FAQ

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